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What is this about? Classical wine/food pairings are built around the premise that having prepared the food certain wines may compliment the dish. Food2Wine is the antithesis of this concept: a wine is selected and then, based on its characteristics, a food dish is prepared which will compliment and, especially, enhance its flavours and textures.
What is the difference in approach you may ask?
Firstly, Food2Wine (my name for it) prioritises the wine over the food - this makes sense particularly since a bottle of wine may cost more than the food you are eating. Second, instead of asking what flavours in the food may lead to a good pairing in the wine, it turns this around and questions the texture and flavour of the wine and how this may be complimented and enhanced by a particular recipe.
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