Precision marketing

Fine Wine magazine | Spring 2012

See Sponsored articles

Welcome to a new style of wine publication which lays the foundation for 'Precision Marketing'. The magazine was developed from the ground up to be compatible with all digital media including Kindle, web, pdf, Kobo, Android, iPad etc. Fine Wine magazine has at its core one primary objective - to be approachable and a 'good read' and appeal to a wider ranging audience than perhaps catered for in the past including full translation of all our articles and tasting notes into Chinese where possible. We will concentrate on wines costing less than US$100 / bottle. (For investment grade wines we have a special subscription level - Connoisseur). For a full contents list please visit this link.

As part of our ground-breaking editorial focus we've also completely re-engineered the way we can offer you opportunities to market your business - we call this 'Precision Marketing'. You can buy individual advertisement slots or combine them e.g. banner advertising with in-line text ads. We've made it easy for you to buy the space you want when you need it choosing the optimum context for your messages - you can select ad slots based on specific posts, categories, and geographical location. We've also made it easy for you to check on your the progress of your marketing by sending you weekly updates of the relevant statistics. Our ad rates are also some of the most economical that you can find. Advertising is linked to performance - the number of clicks.

Don't miss out on this unique opportunity and take advantage of the new digital publishing platform we have created. Our promotions feature in the following :

  • Google AdWords
  • Partner sites
  • Android App
  • Facebook
  • Amazon
  • Twitter
  • email campaigns

Once you have booked and paid for your ad(s) you will be sent Weekly Ad Statistics for the inline/banner and text ads. You can then identify how well your campaign of 'Precision Marketing' is running.

Please contact me for any further information or visit our website - FineWineMagazine.com and click on the relevant link.

Know what you want - Book your advertisement now

Examples

Sponsored articles
This is another example of precision marketing. These are are some of the best way to get your message across and are linked to specific features providing cross-referencing, banner inline advertisements and multiple translations.

Specific Feature advertising - part of our Precision Marketing €450 - (discounted by 20% €360.00 )
e.g. travel feature

  • A sponsored article which includes up to 350 words and 3 images.
  • Auto tagging of the article - we add tags to maximise the relevancy of the post
  • Automatic free translation into Chinese (free use of domestic language e.g. French) incl English version but it does include the costs of translating into English (€90/k words - minimum charge €20)
  • Inline banner advertisement worth €80.
  • Link from main article (in Related Articles)
  • 100% of your advertisement fees market your offer.
  • Random side bar image handler
  • Weekly ad stats.
  • Free subscription to Fine Wine magazine

Contact Nigel Singleton ([email protected])
Tel: +44 560 384 9556

Fine Wine magazine (ISSN 2049-4890) Fine wine (Online) 1747-1591